In 1972, a unique audio company, NAD, emerged when a passionate group of music-loving importers in Europe sought to create
products that transcended industry hype. NAD aimed to demonstrate that exceptional sound quality and value could coexist.
Despite the dominance of unaffordable brands and poor-quality imports, NAD’s founders persevered. Their vision resulted in a
compelling tale of audio enthusiasts challenging industry giants to establish a distinctive presence.